Standing out at Career Faires
Posted in Marketing Parlor, Self Improvement Stuff, Web Tips on January 27th, 2010Standing out at a Career Faire can make a difference in your job hunt. Career Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Fair in early 2010, 10 companies as showing up, and a major job search company has 82 job faires scheduled for this year across the United States.
How do you stand out at a Career Fair? The rivalry can be significant, but you can help yourself jump out from the herd with early preparation. At AA-Careers, we have a simplified six-step process to prepare. Planning to go? Here’s how to prepare:
First, research the organizations that are going and pick your targets. Use the web to research the organizations that are there ahead of time. Go to their sites and see if they have their jobs listed. Pick a limited number to go after, and get ready to spend up to an hour researching each one. It’s hard to do more than 8 in a day, and four to six is a much more reasonable target. For each company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.
Second, if there are job openings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.
Third, create a ‘short sales pitch’ for each potential company/position combination. Write down a sixty second ‘thumbnail’ that you can repeat out loud describing why you are a key prospect for that job. You’ll use this in your resume and when you meet people at the job stall.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the job you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job description. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be obvious to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be fittingly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a clearly tagged folder. Keep them in a light briefcase or folio.
Remember to smile, and good hunting!

